For the second run of Lifeline 99 99, Kaivalya Plays is partnering with cloud communications company Exotel to expand the show’s footprint to reach international audiences.

Powering over 4.5 billion calls annually, Exotel is Asia’s largest cloud-based customer communication platform. The show leverages Exotel's interactive voice response system (IVRS) platform – used by popular brands for their customer care helplines – and breathes fresh life into it by adapting it for a theatrical medium.

Speaking about the partnership, Shivakumar Ganesan, Co-founder & CEO, Exotel adds "It is amazing to see how Kaivalya Plays has used the power of technology to come up with such an engaging presentation. I'm always excited to see the use of cloud communication in such an innovative manner."

We would like to thank Sahith Krishna (Product & Brand Manager), Gayatri Krishnamoorthy (Head of Marketing) and the team at Exotel for supporting this project through their valuable support and guidance.